Magical Angel Creamy Mami was Studio Pierrot's first original TV animation series and the first in a series of magical girls produced by the studio. It is also a representative work of Akemi Takada's character design work.
The main character, Yu Morisawa, is a 10-year-old girl who is very energetic and loves her childhood friend Toshio. One day, in return for her accidental rescue of the fairy Pinopino, she is given a "wish-fulfilling magic" with a one-year time limit. The magic spell transforms her into a wonderful woman, and she makes her debut as an idol singer, Creamy Mami. Then began a year-long double life in which Yu could not reveal her true identity.
This work, like previous magical girl anime, is based on comedy, but drama development emphasizes the emotional turmoil of the protagonist, who is at an impressionable age, in the depiction of her daily life, creating a fresh and new feeling that has never been seen before. This is a new and fresh approach to the drama.
The voice actress for the main character is Takako Ota, a new idol singer who also sings the theme song. This groundbreaking new strategy of skillfully combining the imaginary idol "Creamy Mami" with the real-life idol Takako Ota attracted a great deal of attention.